From the store rules: §8. "The pictures of programs sold in the online store are their visualization", because most are electronic versions. The shop displays brutto (vat) prices and net prices. Software will be delivered electronically 260/5000 Shop displays prices net excluding VAT tax. If you are outside the European Union, we will not charge VAT. Also, we will not charge you VAT if you are from the EU and provide a valid VAT ID.